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    About robert gerst

    Robert Gerst

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    Posts by robert gerst:

    • Statistically Significant Nonsense
    • Voice of the Customer: A Whole New World for the Marketing Professional
    • The Move to Voice of the Customer
    • VoC: Answering Questions Important to Business
    • Benchmarking Customer Satisfaction Doesn’t Work – GAO
    • VoC: Supporting the Customer Driven Organization
    • About Us

      Converge Consulting Group Inc. is a Calgary based consulting practice specializing in the application of evidenced-based methods to the problems of management. We have over 20 years of experience in working VoC methods, more than any other consulting company in Canada. Our work has been recognized by the International Journal of Quality and Reliability Management as a Global Best Practice.

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    • Recent News

      • Statistically Significant Nonsense on Mar 23 in Issues in Customer Research, VoC by robert gerst
      • Voice of the Customer: A Whole New World for the Marketing Professional on Jan 26 in VoC by robert gerst
      • The Move to Voice of the Customer on Dec 30 in Featured, Issues in Customer Research, VoC News & Issues by robert gerst
    • Areas of Interest

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      • VoC News & Issues (4)
    • Recent Posts

      • Statistically Significant Nonsense
      • Voice of the Customer: A Whole New World for the Marketing Professional
      • The Move to Voice of the Customer
      • VoC: Answering Questions Important to Business
      • Benchmarking Customer Satisfaction Doesn’t Work – GAO
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