Converge VoC Survey
Most organizations start their VoC programs with Converge VoC Survey because most have experience with customer survey research, so starting here is familiar ground. Converge VoC Survey uses full range of data collection media – everything from paper to web-based surveys and including telephone-based data gathering. This is all managed through our secure data gathering network, SurveyNet, that supports global data gathering capabilities.
More importantly, Converge VoC Survey is an analytic research methodology. Statistical significance is replaced with real world, economic significance while both quantitative and qualitative data undergo integrated analysis to produce a rich understanding of customers and customer behavior.
